A Global Guide to Local Food and Travel
Eat Your World operates on the principle that "what you eat depends on where you are." The platform adopts a comprehensive approach to culinary tourism by combining elements of a food guide, cultural exploration, and community engagement. Its goal is to celebrate global cuisines and foster a deeper connection between food, culture, and place. By highlighting the relationship between food, culture, and location, Eat Your World aims to inspire explorations that go beyond surface-level experiences, resulting in more meaningful travel.
The Eat Your World website faced several SEO and performance issues, including multiple conflicting URLs, outdated analytics data, and canonical tag problems causing duplicate content indexing. Additionally, the site suffered from poor page speed scores (28 on mobile, 49 on desktop), an outdated robots.txt file that didn’t properly control indexing, and a sitemap that required restructuring after resolving indexing conflicts.
To resolve performance and SEO issues, the Eat Your World website underwent comprehensive technical and on-page SEO enhancements. A new Google Search Console account was set up and Google Analytics was updated to ensure accurate data tracking. The robots.txt file was revised to control page indexing properly, while sitemap errors were fixed to support efficient crawling. Additionally, canonical tags were implemented across all pages to eliminate duplicate content issues and ensure search engines index the correct URLs.
Through targeted SEO improvements, including resolving indexing issues and optimizing performance, the Eat Your World website achieved remarkable results, with monthly revenue rising to $3,050.50 and website visits increasing by 222.1% in just six months, from 4,600 to 10,000. These achievements highlight the effectiveness of our SEO strategies, enhancing both engagement and business growth while expanding the website’s reach and visibility.