Eat Your World
A Global Guide to Local Food and Travel
Overview
The objective is to increase monthly website visits from 4,600 to 10,000 through modern usability solutions.
Industry: Global Guide to Travel & Local Food
Technologies Used: WordPress, Bootstrap, Yoast SEO, MySQL
Eat Your World operates on the principle that "what you eat depends on where you are." The platform adopts a comprehensive approach to culinary tourism by combining elements of a food guide, cultural exploration, and community engagement. Its goal is to celebrate global cuisines and foster a deeper connection between food, culture, and place. By highlighting the relationship between food, culture, and location, Eat Your World aims to inspire explorations that go beyond surface-level experiences, resulting in more meaningful travel.
Project Concepts
Concepts
Eat Your World Project Concepts
The "Eat Your World" website aims to enhance its online visibility and drive traffic. Given its limited budget and absence of prior on-page or technical SEO efforts, significant optimization was necessary to improve its web presence.
Website Audit
A comprehensive audit was conducted using free tools such as Google Search Console and GTmetrix to identify technical issues and areas for improvement.
Content Optimization
Website content—including product descriptions, blog posts, and the "About Us" page—was enhanced by naturally incorporating target keywords.
On-page Optimization
The website's performance was improved through meta tag creation and optimization, canonicalization, URL structure audits, HTML error fixes, CSS error fixes, website speed optimization, and mobile speed enhancement.
Technical SEO Optimization
The audit revealed several issues, necessitating updates to the XML sitemap, robots.txt file, HTTP status codes, redirection, 404/403 error pages, URL structure, web page size, HTML validation, and structured data.
Objectives
Our Objectives
Enhance Website Reach
Implement necessary on-page and technical SEO modifications to expand the website’s reach
Increase Webpage Loading Speed
By addressing core web vital assessment for desktop & mobile respectively, we ensure to make website page loading speed optimum.
Increase the number of indexed pages
Through continuous efforts in technical and usability SEO, we ensure all necessary webpages to be indexed on search engines.
Revenue Growth
We assess and resolve each page issue from the perspective of SEO while considering user experience for the website contents to ensure to achieve the highest revenue growth for the client.
Problems
Challenges with the Eat Your World Website
1. The domain “eatyourworld” has many URLs.
2. The website https://eatyourworld.com/ has been published, but its Search Console and Google Analytics displayed outdated data merged with other URL analytics.
3. There were canonical page issues across multiple web pages, resulting in various versions of URLs appearing alongside the main page URLs.
4. Page speed seems to be a big challenge for the website. The core web vital assessment was displaying only 28 for Mobile and 49 for the desktop.
5. The robots.txt file needed updating to disallow certain pages from being indexed by Google.
6. After resolving the indexing issues, the sitemap.xml file also required updates.
Solutions
Implemented modern SEO solutions through on-page and technical SEO.
Set up a new Google Search Console account, as outdated data was displayed due to lack of updates since the last migration. This data mismatch compromised the accuracy of our analysis and reports.
Updated Google Analytics to ensure access to accurate and current data, allowing for better analysis of visitor behavior and improved website performance
Reviewed and updated the robots.txt file to provide clear instructions to search engine crawlers, ensuring proper site indexing.
Resolved XML Sitemap errors and updated it for effective indexing of all website pages.
Addressed duplicate content issues by adding canonical tags to all pages, ensuring search engines prioritize the correct URLs.
Value Delivered
Maximizing Efficiency, Communication, and Security in School Management
1. Website Content Drives $3,050.50 Monthly Revenue
Our search engine optimization (SEO) initiatives have focused on innovation and excellence. By carefully addressing the often-overlooked indexing issues within the depths of the web, we have created a strong foundation for improved performance. The results are not just a resolution to these issues; they represent a significant advancement. Thanks to our collective dedication and hard work, we are pleased to report that our monthly revenue has risen to an Impressive $3,050.50. This achievement highlights the potential within our community and marks the successful transformation of that potential into measurable outcomes.
2. Website Visits Increased by 222.1% in 6 Months
At Nextupgrad, we take pride in celebrating every milestone and success story within our dynamic community, including the remarkable progress of "Eat Your World". Over the past six months, this initiative has successfully doubled its monthly website visits, growing from 4,600 to an impressive 10,000. This achievement goes beyond mere numbers; it highlights the effectiveness of passion, innovation, and the collective efforts of a dedicated team working to engage a wider audience. Let us continue to expand our horizons together.
Recent Projects
Case Studies
Check out our recent projects, which have helped businesses across industries achieve exceptional results.
Here’s a glimpse of what we’ve done for our clients:
USA Office
- 244 Fifth Avenue, Suite D261 New York, N.Y. 10001
UAE Office
- 05-2nd Floor, Hamdan Bin Mohammed St- Zone 1- E3-02, Abu Dhabi